Our perspective of creativity has changed. The act of making is itself a part of the process of creating; there is no case that an artist or designer is not creative when producing. But we see creativity as something that requires extra time and energy. This is something that stresses the creator and distorts it from his/her original purpose.
The motivation to produce has changed on a society scale. What you produce may be boring, and it may not be interesting to look at, but it doesn't mean that you don't create anything. The changing motivation evolved to get more likes and produce content that is easily consumable. The concept of creativity is now mostly valued by the trends on Instagram. We look at a visual that even satisfies us most for just a few seconds and continue to scroll. That is why the concept of creativity became shallow and this is the period in which the culture of consumption is most influential in the field of art.
We focus on the end product regardless of our ideas and purpose. This is due to the fact that we do not have any free time to go through the processes of creativity. In addition, no one cares about the depth of the content so easily consumed. Art is an experience and what we mostly experience is just scrolling and seeing things without even thinking. In this case, for art to exist, it just needs to look cool and belong to a certain community -of consumers-.
When exposed to so much content, it is unlikely that one will stay on his/her own and create an environment for his/her personal taste. We cannot choose what we will be exposed to, and this leads to an ordinary, unpersonalized and uniform understanding of art. Most importantly, people cannot find time to get bored and turn to themselves.
